Spring Course: IE 48001 Managing New Product Development
IE 48001 Managing New Product Development
Instructor: Dr. Memet Ünsal Email: memet.unsal@sabanciuniv.edu
Summary:
What does it take to turn a business idea into a new product? Learn about new product development (NPD) methodologies, project management, and how digital transformation is affecting products. This course prioritizes practical knowledge and the students apply the NPD and project management concepts they learn to the new product ideas of their choice. The intent of the course is to give the students a good understanding of the topics by providing real life examples and to always question and provide the logic behind decisions in real life scenarios. In comparison to established industries, new ways of NPD from the startup world are also examined. With manufacturing and prototyping methods more easily accessible to individuals and startups, emerging trends in NPD are discussed with examples from digital manufacturing, IoT, and obtaining funding which lead to innovative new products. It is the wish of the lecturer to give the students a healthy mix of theory, real life examples and success stories, a glimpse into emerging trends in the world and hopefully inspiration for career choice.
Grading
Team Project 20
Active Participation and Progress in Class 20
Real World Engagement 10
Midterm Presentation 20
Final Presentation 30
-- Participation into discussions in class is expected and noted.
